Fashion Magazine

Perfume is no longer simply a spritz-and-go affair. After years of innovation happening within the bottle—think concentrated extraits (a hit among scent enthusiasts looking for more immersive, long-lasting experiences) on one end of the spectrum and the return of fragrance mists (beloved for their nostalgia, affordability and the appeal of spritzing generously without overthinking it) on the other—the industry is finding new ways to make scent part of our everyday routines. These days, fragrance comes in all kinds of unexpected forms: jellies, balms, solids, creams and even jewellery.

And there's certainly plenty of incentive for brands to innovate. According to Statista, the global fragrance market is projected to generate $90 billion in revenue by the end of this year, with continued growth even attracting skincare and makeup brands looking to expand their product offerings. Indeed, for a constantly growing number of beauty brands entering the fragrance market, scent has become the market’s most compelling opportunity. But with so many new players entering the category, the next great challenge is finding fresh ways to catch the eye (and nose) of the savvy fragrance consumer.

Enter: the format revolution.

Perfume is shedding its traditional liquid-in-a-glass-bottle identity in favour of solids, jellies, milks, balms and creams. And this isn’t the first time it’s done so. Glossier, for example, helped make solid fragrance feel cool and contemporary years ago with its cult-favourite Glossier You Solid. But the category is primed for a new generation of products that make applying, layering and carrying fragrance feel like an experience in itself.

Take Rare Beauty's Fragrance Layering Balm, which offers a different way to build a scent wardrobe. Rather than simply spraying on perfume, a balm introduces an extra-tactile step to the ritual, inviting wearers to experiment with how they layer and personalize their scent. Jelly perfumes bring a playful sensibility to fragrance, while solid perfumes offer portability without the risk of a bottle breaking in your bag (or not getting through airport security). Milks and creams are blurring the lines between fragrance and body care entirely. And then there's fragrance as an accessory. Why should perfume live exclusively—and invisibly— on your skin when it can become part of what you wear or what you drive? From perfume necklaces to luxury car diffusers, scent is finding new places to exist beyond the traditional fragrance counter, and in doing so, turning an everyday ritual into a visual form of self-expression.

And to be clear, the appeal isn't just about novelty. As consumers build fragrance wardrobes and experiment with layering notes, alternative formats offer yet another way to make scent personal. The next big fragrance launch might still come in a beautiful bottle, but it could also come in a compact, a tube, a jar, or a necklace. In a category this competitive and crowded, the future of fragrance might just be less about formulating an entirely new smell and more about reimagining how we wear the ones we know and love.

Below are some of our favourite ways to wear fragrance these days.

Bath & Body Works Solid Perfume in A Thousand Wishes

A nostalgic favourite gets a portable twist. This solid perfume offers an easy, mess-free way to reapply your favourite scent on the go.

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SIDIA Braless Solid Perfume Proof that fragrance doesn't have to be a liquid to make an impression, SIDIA's solid format offers a compact alternative to traditional perfume, designed for scent touch-ups any time, any place. Shop Now OUAI Heaven X Mayhem Amulet Necklace

This just-launched collaboration brings scent into the accessories conversation, pairing two of OUAI's beloved scents with Heaven Mayhem's cool-girl approach to accessories.

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Guerlain Car Diffuser

Your fragrance wardrobe doesn't have to stop at your front door. Guerlain's car diffuser brings the luxury fragrance experience into your daily commute. (Much needed, tbh.)

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Sol de Janeiro Cheirosa 40 Jelly Perfume Balm

Sol de Janeiro's jelly format makes applying scent feel a little more fun and playful. It's a fresh take on the brand's unmistakably joyful approach to body care and fragrance.

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Miss Dior Mini Miss Blooming Bouquet Solid Perfume

A classic fragrance in a format designed for portability, Miss Dior's solid perfume offers another way to wear the house's signature scent. It's an elegant alternative for those who want their fragrance close at hand.

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Rare Beauty Amber Vanilla Rare Fragrance Layering Balm

Rare Beauty invites fragrance lovers to rethink their layering ritual with this balm format. Applied directly to the skin, it can be worn alone or layered with another Rare Beauty perfume. Not only does it last 12 hours on its own, but the balm worn under an eau de parfum makes the spritz last longer, intensifying the entire scent experience.

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With major sporting events taking centre stage in 2026, watchmakers are finding inspiration beyond the runway. From the slopes of the Swiss Alps to the world of competitive cycling, sport has long influenced the design and functionality of luxury timepieces. Now, brands are putting their own spin on that relationship, combining technical innovation with designs that feel just as relevant off the field.

Whether it's a diving watch built for the depths of the ocean, a chronograph designed with cyclists in mind or a timepiece that nods to skate culture, these watches reflect the many ways sport continues to shape personal style. Ahead, discover 10 timepieces that bring together performance, craftsmanship and design. Rolex Oyster Perpetual Yacht-Master II Yachting is about far more than luxury. It demands focus, athleticism and technical precision. Already a legend among regatta enthusiasts, the Rolex Yacht-Master II returns for 2026 with a refined countdown function designed to give racers an even greater advantage the moment the starting signal sounds. Shop Now Panerai Submersible QuarantaQuattro GMT Navy SEALs Panerai is celebrated for making some of the most robust dive watches in the world, and its Submersible line represents the pinnacle of its deep-sea innovation. At 44 millimetres (“QuarantaQuattro” translates to “forty-four”), it’s a big boy, but the carbon-fibre Carbotech case keeps it light. Shop Now Chopard Alpine Eagle XL Chrono Another legacy timepiece, the Chopard Alpine Eagle, introduced in 2019, owes its elegant design to both the exhilarating ski runs of the Swiss Alps and the super-chic jetset lifestyle of towns like St. Moritz and Gstaad. Seven years later, this angular stainless-steel sports watch, with its integrated bracelet, continues to cut a clean line on the wrist. Shop Now Tag Heuer Connected Calibre E5 Golf Edition Few smartwatches blur the line between performance and luxury as seamlessly as this one. Designed with golfers in mind, the Tag Heuer Connected Calibre E5 delivers algorithm- powered insights to help fine-tune every round. The details are just as considered: An engraved 18-hole bezel, fresh white and green accents and a dimpled white rubber strap give the watch an unmistakably golf-inspired finish. Shop Now Tudor Pelagos FXD Chrono Cycling Edition In road races like the Tour de France, teamwork makes the dream work—even if star riders tend to receive most of the glory. The Tudor Pelagos FXD Chrono Cycling Edition, however, was engineered for the entire Tudor Pro Cycling Team. Lightweight and purpose-built, it pairs a 43-millimetre black carbon-composite case with a technical-fabric strap and a cycling-specific tachymeter scale that lets riders calculate average speeds at a glance. Shop Now Jaeger-LeCoultre Reverso Tribute Monoface Widely considered the world’s first true sports watch, Jaeger-LeCoultre’s Reverso was born on the polo field in 1931. Its swivelling case was designed to protect the crystal from flying mallets, creating one of horology’s most enduring innovations. While today’s Reverso can be adorned with diamonds, enamel and intricate métiers d’art, we’re partial to the understated Tribute Monoface, which honours the original’s equestrian roots. Shop Now Omega Seamaster Diver 300M Esports now operate much like traditional professional leagues, complete with elite players, coaches, rigorous training regimens and arenas packed with spectators. So it feels entirely fitting that Omega’s latest James Bond-inspired Seamaster takes its inspiration not from the big screen but from a video game. Shop Now The Citizen AQ4094-58L Not every sports watch is designed for the field of play. Inspired by kachi-iro—the deep indigo “victory” blue once worn by samurai—the Citizen AQ4094-58L celebrates precision, perseverance and the relentless pursuit of excellence. Its hand-dyed washi-paper dial and ultra-accurate Eco-Drive movement make it a tribute to craftsmanship as much as competition. Shop Now Swatch Time With Andy Anderson Few sports have shaped style quite like skateboarding. Designed with Swatch Proteam athlete Andy Anderson, this bright-yellow watch channels that same fearless creativity with a skeletonized dial, bold black graphics and glow-in-the-dark details that feel as at home in the skate park as they do on the street. Shop Now Alpina Alpiner Extreme Solarmetre Alpina’s Alpiner collection draws its identity from the Matterhorn, the iconic Swiss peak that has challenged mountaineers for generations. The brand reaches new heights with this solar-powered timepiece whose translucent dial—finished with its signature Toblerone-inspired triangular pattern— captures light to keep the movement running. Shop Now This article first appeared in FASHION’s October 2026 issue. Read more stories from FASHION’s October 2026 issue and subscribe to the print issue here.

What better way to celebrate 20 years of unforgettable fashion than with an evening dedicated to the art of dressing up? For Canadian fashion label Greta Constantine, two decades of sculptural silhouettes, dramatic eveningwear and statement-making designs called for a celebration just as memorable. To mark the milestone, the Toronto-based label brought together friends and longtime supporters for an intimate dinner hosted by Krystal Koo, a close friend and champion of the brand. Held at Koo's Toronto home, the evening was a stylish tribute to Greta Constantine's legacy, complete with archival fashion displays and, of course, a dramatic dress code.

COURTESY OF GEORGE PIMENTEL PHOTOGRAPHY

Twenty Years of Greta Constantine Founded in 2006 by designers Kirk Pickersgill and Stephen Wong, Greta Constantine has spent the past two decades carving out a distinctive place in Canadian fashion. Known for its architectural shapes, voluminous proportions, and elegant draping, the label has become synonymous with bold occasionwear. Now led by Pickersgill, the brand continues to embrace an approach to dressing that celebrates individuality and confidence. From striking gowns to sculptural separates, Greta Constantine's designs have consistently challenged the idea that eveningwear needs to play it safe. And after 20 years, the label's flair for the dramatic shows no signs of slowing down. Naturally, an anniversary this significant called for a celebration that reflected the brand's signature aesthetic. A Night of Fashion and Glamour Taking inspiration from Truman Capote's iconic 1966 Black and White Ball, the evening unfolded in a setting that was as dramatic as the fashion itself. The room was draped entirely in black, creating a striking backdrop for the night's main attraction: a mannequin adorned with 20 white archival Greta Constantine garments. Each piece was personally selected by Pickersgill to showcase the label's evolution over the years, from its exploration of structure and drapery to its intricate embellishments and contrasting textures. The all-white display offered a glimpse into two decades of creative experimentation, while also serving as a reminder of the brand's enduring commitment to making an impression.

COURTESY OF GEORGE PIMENTEL PHOTOGRAPHY

As for the dress code? Guests were invited to arrive in "Imperial black attire," a playful nod to Greta Constantine's 10th anniversary celebration, when attendees were asked to dress "Royally." Masks were optional, paying homage to Capote's famous masquerade-inspired gathering, but the evening's glamorous theme left plenty of room for personal style. A Celebration Beyond the Clothes While the archival designs and dramatic setting took centre stage, the evening was about more than fashion alone. It was also a tribute to the friendships and relationships that have helped shape Greta Constantine's journey over the past two decades. During her opening remarks, Koo reflected on first meeting Pickersgill more than 17 years ago, recalling the beginning of a friendship that would grow alongside the label itself. Her decision to host the anniversary dinner in her own home made the occasion feel especially personal, bringing together the people who have supported and celebrated the brand throughout its history. Twenty years on, Greta Constantine remains a standout in Canadian fashion, with designs that continue to bring people together and make getting dressed feel like a special occasion. Take a peek inside the anniversary soirée in the gallery below, from the striking archival display to the fashionable faces who came out to celebrate.

The brooch is officially back, and it's anything but old-fashioned. Once reserved for formal occasions and classic blazers, the accessory is getting a modern makeover with oversized florals, sculptural shapes and playful designs that make even the simplest outfit stand out.

Courtesey of Dolce & Gabbana

This season, it's all about thinking beyond the lapel. Pin a statement brooch to a chunky knit, dress up a simple scarf or add one to your favourite handbag for an unexpected touch. Whether you're drawn to sparkling embellishments, colourful florals or sleek metallic finishes, there's no shortage of ways to make the trend your own.

Courtesy of Tory Burch

From Dior and Carolina Herrera to Jenny Bird and Reitmans, these standout pieces prove that a little extra detail can go a long way. Whether you prefer something subtle or a bold, eye-catching design, there's a brooch for every style and occasion. The best part? You don't need an entirely new wardrobe to embrace the trend. Sometimes, all it takes is one well-placed pin to give an old favourite a fresh look.

With files from Maria Kahlon This article first appeared in FASHION’s November 2026 issue. Read more stories from FASHION’s April 2026 issue here and subscribe to the print issue here.